On-page optimization (the keywords on your page and how you place them).Nobody knows all of Google’s ranking factors, but there is a consensus on some important ones: Usually, the most relevant, best-quality, and best-optimized post shows up on the SERP organically.
Google deploys an algorithm that uses hundreds of ranking factors to determine which is most relevant to the searcher. Organic search results are those that show up without having to pay Google for real estate. When you stop paying/winning the auction, you stop showing up. Google will review your ad and if it’s relevant to the keyword and your targeting is right, the highest bidders win. To rank on a paid result, you’ll have to compete with other advertisers bidding on a Pay-Per-Click (PPC) basis. According to Rank Ranger, ads appear on 51.61% of first-page SERPs. Paid ads are usually labeled as such, but otherwise, there isn’t that much difference between a paid and organic result. Paid search results usually show up before organic.īut sometimes they’ll appear after, or even on later pages.
#SERP SEO SUGGESTER FOR WEBPAGE HOW TO#
Let’s take a look at how to show up in each feature. Other queries go straight to the organic result. Or, you can optimize your content to rank for those SERP features.Īs you saw above, one query might fill most of the page up with rich features or paid ads. You can optimize your content for keywords that don’t have too many SERP features so that you can get more clicks. That’s why it’s important to understand the SERPs. SERP features rank above position 1 for some keywords.Google processes 40,000 search queries every second,.On the other hand, if you search for the keyword “B2B content marketing agency for travel tech,” you’ll see there are no SERP features, and only organic results. Look at all of those SERP features-this image is zoomed out and you still can’t see the first organic result! In fact, the SERP features are so heavy for this keyword, that 44% of these searchers don’t click anything. Then you notice that there are a bunch of ads before your organic result. The other kinds of SERP results determine what’ll happen to your page.įor instance, if you rank #1 organically for the keyword “email marketing”. Ranking on page 1 doesn’t always mean you’ll get all the traffic for that keyword. You may have heard the joke: the best place to hide a dead body is on page 2 of Google.Īccording to Backlinko(1), there is a sharp drop-off in CTR after the second page.īut page 1 also needs to be understood, since it looks different for each query. It’s whatever comes up when you type a query into Google. They include a mix of search results from organic, paid search results and more. Search engine results pages (SERPs) are the pages that Google shows in response to a searcher’s query. If you want to master SEO, one of the most basic and essential elements you’ll need to understand is the SERP.
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